Our Team

Our team is composed of seasoned professionals with a longstanding history of achievements in the food and beverage industry, and backed by leading Middle Eastern groups with strong networks across the platform’s key markets.

We benefit from extensive restaurant operations experience, complemented by a deep understanding of the F&B industry and our analytical approach is the key to our success. After identifying a niche segment, we search for new and exciting outlets to fill that gap, ensuring they already have a proven track record. The customer is at the heart of everything we do and consumer research is always undertaken to understand their needs.

We mainly focus on quick service restaurants (QSR) and full-service restaurants (FSR), including casual and fast casual concepts that are inventive, scalable and easily adapted to suit the local market. In order to guarantee excellence, we have strict selection criteria so that our guests can enjoy the very best.

With a bold and ambitious development plan in mind, our ultimate goal is to exceed expectations with superb quality, on-trend outlets and achieve healthy profits for investors and partners with a detail-oriented approach.

Andy Holman
Chief Executive Officer

Andy has over 35 years of International restaurant expertise across 30+ countries having held Senior Director roles in Operations, Marketing & Business Development. Before joining eathos, Andy oversaw the development of food concepts to new market as a part of Minor International with specific responsibility for entering the UK. This followed seven years as the General Manager & Vice President of International Franchising for The Pizza Company, Thailand’s biggest pizza & pasta restaurant chain. Between 1995 & 2006 Andy was responsible for leading the growth of Pizza Hut in the MENAPAKT region from around 100 stores to over 400. Andy completed a QSR Management Development Program at Cornell University.

Rodolph
Rodolph Njeim
Chief Financial Officer

Rodolph’s career started with Azadea Group as a financial analyst focused on the F&B sector in the MENA region. He then switched to financial advisory where he spent 4 years advising clients in the MENA region on capital raising, mergers & acquisitions and restructuring assignments.

Subsequently, Rodolph headed the financial division of a large-scale startup focused on agriculture and food production where he was responsible for establishing the finance department from scratch. Rodolph is a CFA charter holder.

Badr Nour 
Marketing Director

Badr is award-winning marketing professional and has been playing different roles between art, advertising, and marketing since 2007. He has been responsible for planning and executing world-class marketing campaigns for the likes of Uber Eats, Unilever, Nestle, Toyota and many more in the MENA region.
In his most recent role, Badr used to lead the Social & Content Marketing for Uber Eats in the Middle East and Africa while acting as Marketing Lead for MENA to launch 5 new cities and expand the business in the region.
Prior that Badr worked at Ogilvy as Regional Operations Manager in MENA to develop and execute award-winning marketing campaigns for Nestlé, Unilever, Lenovo, Motorola, IBM, Huawei and Vodafone.

Elie
Elie Rizkallah
Brand Manager

Elie has over 10 years of experience in creating and operating Fine Dining, Fast Casual and International Franchises concepts in the Middle East, such as Buddha Bar, Le Sushi Bar, MarioeMario and Junkyard. Elie has an MBA in Public Relations & Advertising from the Lebanese University. Before joining Eathos, as a Brand Manager for SushiArt, Elie was managing 4 different brands in Beirut as the Director of Operations.

Norman Njuguna
Brand Manager

Norman career started in Kenya in 2000, working in the Aviation Field for around four (4) years. He started his 1st startup food delivery company back in Kenya in 2004. Then decided to move to the hospitality field as an award-winning F&B professional and played different roles between hotels, restaurants, and cloud kitchens since 2006. He’s been instrumental in planning and executing F&B projects for the likes of Deliveroo; The Sole DXB F&B stands by Deliveroo, Fume, Ripe Market & Etisalat Beach Canteen with Fume, The Palace Downtown, The Palace F&B University, Fairmont Bab Al Bahr, Rotana in the UAE.
In his most recent role, Norman used to lead the F&B for Dynamic Kitchen in the Middle East as the Director of Operations and manage the F&B operations for Damac Hotels & Apartments in Dubai and future projects in KSA.
Before that Norman, worked at Deliveroo as Editions Site Operations Lead in the Middle East to develop and execute cloud kitchens from scratch and turning them into the leading delivery kitchens in the UAE.

Lucien Hakim
Project Manager

Lucien is passionate about Italian food, especially Northern dishes, and enjoys the finest things in life. For him, the “Truth is in the Details”, and the key to successfully delivering projects of high quality on time. Lucien has over 15 years of experience in Architectural Design and Project Management. Throughout his career, he gathered a vast experience working for major groups of the Region, namely in both the UAE and KSA.
Focusing on all phases of construction, from design, to planning & execution, Lucien has managed to consistently complete dozens of projects for reputable brands in various sectors; Hospitality, Retail and Food & Beverages. Never shying away from a challenge, Lucien has become a reference in all technical and operational aspects related to setting up F&B establishments in the Gulf.

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John Rogers
Group Head of Food

John has over 15 years’ experience in the food industry, gaining experience in all areas of the hospitality industry from luxury hotels, Michelin Starred restaurants in the UK and being a private chef in St Tropez. Having worked with some of the industry’s top talent, John teamed up with Celebrity Chef Rosemary Shrager to develop her flagship independent cookery school as Executive Chef and Operations Director. Having successfully launched the cookery school and patisserie, John was headhunted to be part of a new hospitality group based in Qatar to develop and launch casual and fast casual brands into the market. Before joining Eathos John was Head of NPD for YYT Food Corporation, overseeing all aspects of food related activities across UAE, Bahrain and Qatar for international brands and developing a number of in house QSR Brands